WebRul SEO

Deterministic analysis — every number comes from your own site

The SEO operating system for modern teams

Run real technical and on-page SEO audits, track SEO health over time, and turn findings into a clear plan of action.

Enter a domain to run a full technical and on-page audit. You'll be asked to sign in so we can save the report to your workspace.

Crawl what is really there

We fetch your pages, robots.txt and sitemap the way a search engine does — up to 20 internal pages per audit.

Score eight categories

A configurable, weighted engine turns hundreds of deterministic checks into one honest health score.

Get a plan, not a data dump

Every finding says what happened, why it matters and the exact change to make.

What we score

20 weighted categories, each independently configurable, combine into a single SEO health score out of 100. Categories that need external data are marked advisory and never affect the score.

Technical SEO12 pts
Crawlability, indexability, robots, sitemap, canonicals and redirects.
On-Page SEO10 pts
Heading structure, content structure and duplicate or thin pages.
Metadata & SERP8 pts
Titles, descriptions, meta robots, favicons and snippet quality.
Content Quality10 pts
Helpfulness, originality, depth and E-E-A-T signals.
Internal Linking7 pts
Link graph health, anchors, breadcrumbs and orphan pages.
Off-Page SEOadvisory
Brand mentions, link building and citation opportunities.
Authority & Backlinksadvisory
Domain authority and backlink profile — requires external data.
Keyword Optimization5 pts
Placement, intent alignment, semantics and cannibalisation.
Performance & Core Web Vitals8 pts
Response time, payload, render blocking and CWV readiness.
Image SEO5 pts
Alt text, formats, compression and responsive delivery.
Structured Data5 pts
Schema.org validity and rich result eligibility.
Accessibility4 pts
ARIA, landmarks, heading order and accessible forms.
Security4 pts
HTTPS, SSL, mixed content and security headers.
Mobile SEO4 pts
Viewport, responsive layout, touch targets and mobile weight.
Local SEO3 pts
NAP, local schema, maps and review signals.
Ecommerce SEO3 pts
Product pages, offers, availability and commerce schema.
AI Search Readiness3 pts
AI crawler access, citability and answer-ready structure.
International SEO2 pts
hreflang clusters, language tags and country targeting.
Social SEO2 pts
Open Graph, Twitter Cards and social link previews.
User Experience3 pts
Navigation, CTAs, layout stability and visual hierarchy.